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About Total Apptitude

Built for trades who take customer service seriously.

Here is where we come from, and who you are actually dealing with.

Where this started

Total Apptitude began with a belief that a community should never lose touch with the people and the organizations that hold it together. Carin Lane, Total Apptitude's founder, was Jennifer's sister. It was her dream to keep local schools, organizations, and neighborhoods connected, and so she built it. We are keeping that dream alive.

Technology is a tool that should improve the experience of customers, and allow business owners to focus on what they do best.
The belief Total Apptitude was built on.
The company has evolved. The mission remains the same.

What we build has evolved. Why we build it did not.

We recognize that the people who most need to stay reachable today are the solo trades operators, and the customers who depend on them. A homeowner calls a plumber at midnight with water rising in the basement, gets a voicemail, and dials the next number. The homeowner loses. So does the plumber, who is good at the work but cannot be on the tools and on the phone at the same time. Nobody can.

Our goal is simple: the whole front of your business handled, so you get more booked jobs and more money in your pocket.

The people behind it

Real people, behind the system.

Total Apptitude is run here in Sacramento by Jennifer Grace, Carin's sister. Jennifer sets up your agent and stands behind it. You get real help from real people, here in Sacramento, not a faceless call center.

And we run our own business on the same system we build for you. We lean on it the way you will, so if our agent answers when you reach out, your message gets to us right away.

You are the one they call

We are not here to step between you and your customer.

You're the one your customers trust. You show up and do the work right. Our job is not to replace any of that. It is to make sure that when someone needs you and your hands are full, they still reach you, and the job, and the money, stay yours.

Let's talk.

Not a demo. A straight conversation about your phone and the calls slipping past.